Is your product disruptive and innovative? Could it help create lip volume, even though it is not in the cosmetic industry?

If so, we are looking for you! Participate to be one of the lucky ones to be invited to New York (yes, it's on us!) to showcase your product to the L'Oréal team of breakthrough scientists. 

What's in it for you? Besides the $3,000, you have the opportunity to partner with us to develop the next hit product!

Fly to New York on us to display your product to L'Oréal scientists

Scientists will assess the potential of your innovation and may pick you for a business collaboration!

Film / Coating

Patches

Swellable

Expandable materials

Biological solutions

Prosthesis

Device

Packaging

Cinema

Construction

Painting

Food

Dentistry

Smart materials

Biomedicine

Surgery

Cosmetics

Don't see your industry of expertise?

That's ok, apply anyway, L'Oréal is looking for novelty!

Showcase your product and earn the chance to win $3,000 if you are selected as a top product by L'Oréal scientists!

Apply for the opportunity to have your product selected by L’ORÉAL scientists and to secure a partnership with one of the top leaders of the beauty industry.

Chief Innovation Officer

L’Oréal

Global Lip Domain Leader

L’Oréal

Senior Vice President R&I, 

L’Oréal

Founder & Executive Coach
Embody Agendy

Sr. Principal Scientist
L'Oréal

STEP

Experiment Day

Scientists will test, mix and play with your product and choose the winners!

STEP

Registration

Apply here to submit your application

STEP

Invitations

Selected participants are invited to fly to New York to display their product

STEP

Showcase Day

Present your product to L'Oréal scientists

Visit of the stands continues

Networking

End of the day for the

companies and startups

L'Oréal scientist brainstorm

Finalists announcement

Arrival and breakfast

Opening

Stand visit by L'ORÉAL scientists

Lunch

Upon selection, the finalists' products will be assessed with by L'Oréal scientists in their laboratory in New Jersey. A member of your team must be available by phone on that day if any of the scientists wish to ask you additional information. You do not need to be physically on site.

The partners will be chosen by the end of the day.

Venue to be confirmed!

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